Interactive, rich media digital advertising
Ads should entertain and engage, while serving the advertiser’s objectives.
Clip has developed a suite of new digital ads that have thus far been delivered only to end users of Clip-built mobile apps and web players. Surveys, games, scratch-and-wins, video, and other rich media ads are entertaining and drive heavy engagement.
These ads can be synchronized with audio ads, or delivered as “digital-only” ads into radio station digital properties. And more significantly, these interactive ads can be distributed outside of radio as well and published on thousands of other digital platforms (read on…).
Audio triggered ads
Right place, right time, leveraging a powerful call to action
Clip’s “secret sauce” allows for a unique and very powerful link to be created between audio ads and synchronized executions of digital ads. Because we monitor radio station broadcasts (and streams), we know which ad is playing when and to which audience. Advertisers are now able to leverage the synchronization between audio and digital, driving awareness and engagement interest with an audio ad and then enabling action via a coordinated digital campaign.
Clip delivers the interactive digital ad to the best publisher platforms at the ideal time relative to the execution of the radio ad. For example, when an advertiser runs a spot radio commercial during morning drive time, Clip delivers the corresponding interactive digital ad to targeted publisher platforms within the optimal time window relative to the spot execution. Advertisers can now reach and drive action from the entire broadcast listener base.
Right place, right time, right person.
Complementing the power of audio triggered ads, Clip enables the precise targeting of the audience for synchronized ad delivery. By capturing user data for all listeners who consume radio content – no matter where – and combining that data with data from various other digital sources (through key DMP relationships), Clip can allow advertisers to fine-tune their targeting to only those consumers who have most likely heard their radio ad.
The power of this targeting is immensely valuable for marketers. Advertisers can continue to drive awareness and encourage action with the wide-reach of broadcast advertising, while focusing their digital dollars on those consumers who are most likely to act. And all of this consumer action and engagement is measurable and attributed back to the broadcaster.