SUBSCRIPTION REVENUE PLATFORM FOR BROADCAST RADIO
ECONOMICS OF RADIO
“We are at an inflection point that demands a more radical approach.”
“We need to look at alternative revenue models such as…subscriptions…”
Leaders in radio, like Peter Smyth, understand the industry economics are precarious.
Peter Smyth’s manifesto - Radio Needs a New Approach.
Clip has built proprietary technology that monitors, identifies and segments audio content delivered by radio.
What that means for the future of radio:
Intelligent (AI driven) content personalization
TECHNOLOGY IN ACTION
Our Plaze Music app, built as a beta introduction* to our audio recognition and parsing technology, is the first step towards reinventing radio.
The Plaze technology hops effortlessly across stations, delivering a unique and customizable stream of music without interruptions or commercials.
Plaze is an entry level subscription service providing music content that consumers want.
*Plaze is available in the app store, but has not been marketed as a standalone product. The app is designed to be a proof of concept and could be integrated into any radio station mobile app.
HOW WE DO IT
Since 2014, Clip has deployed custom listening posts and proprietary parsing technologies to monitor and identify broadcast radio. In addition, Clip is leveraging machine learning technologies and patent pending artificial intelligence to further unitize content, delivering a customizable listener experience. We are changing the way radio content will be consumed.
Three critical functions performed with proprietary technologies
Magic is our latest audio technology iteration applied to radio.
For the first time, the broadcast industry will have the opportunity to deliver a monthly subscription service, offering consumers a customized listening experience.
The best of radio with no ads.
*Magic is the internal codename for our subscription based, ad free radio solution.
Using Machine Learning, Magic replaces ads with cached music and broadcast content
$5 Billion is a 33% increase to radio’s revenue
*Assuming 10% of radio and music service listeners subscribe to Magic.
**When Clip conducted a 2019 Harris Poll, the ideal price point was $12.