Our innovative products and technologies are helping reinvent audio content programming by giving the consumer what they want, when they want it.
Starting with the $15 billion per year broadcast radio industry, Clip's products and technologies revolutionize the industry.
Radio’s Biggest Problems
Radio’s advertising heavy economic model hasn’t evolved with consumers demand
The economics around radio depend on advertising
Numerous audio entertainment options
Disruptive ads and lack of on demand content leave audiences searching for other audio sources
But radio is still very popular and a rich source of local news and entertainment
The Solution for Radio
Commercial Free Radio for monthly subscriptions
Leverage radio’s unique local content to deliver content consumers want
Better economics for radio
SUBSCRIPTION REVENUE PLATFORM FOR BROADCAST RADIO
ECONOMICS OF RADIO
“We are at an inflection point that demands a more radical approach.”
“We need to look at alternative revenue models such as…subscriptions…”
Leaders in radio, like Peter Smyth, understand the industry economics are precarious.
Peter Smyth’s manifesto - Radio Needs a New Approach.
$5 Billion is a 33% increase to radio’s revenue
*Assuming 10% of radio and music service listeners subscribe to Commercial Free Radio.
**When Clip conducted a 2019 Harris Poll, the ideal price point was $12.