THE TOTAL AUDIENCE SOLUTION

PARTS OF THE WHOLE:

BROADCAST

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  • Platform enables the interactivity of broadcast - browse and interact with radio
  • Everything that listeners hear over the broadcast can be seen in their mobile app --> music, contests, offers and advertisements
  • Captures the 90% of the audience that tunes in via the broadcast

FM CHIP

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  • Platform enables the interactivity of broadcast - browse and interact with radio
  • The FM Chip allows listeners to tune into the broadcast from their mobile device without using any data
  • When using the FM Chip, listeners are having the exact same experience as those turning in via a car or home radio

MOBILE

  • The app lives under the station's brand
  • Users can access the station via the stream or FM Chip
  • Historical feed allows advertisers and on air messaging to live beyond the broadcast
  • Users can browse radio
  • Social media integration allows users to stay connected to the station's social profiles
  • Real time data passed from user interactions to the station

WEB PLAYER

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  • Listeners can tune in while at work or on the go by pulling up the station web player on their desktop, tablet or mobile browser
  • Provides a consistent user experience
  • Music, offers, social media and more are displayed and easily accessed via a clean and responsive deisgn

SOCIAL MEDIA

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  • Stations monetize their social media feeds as one more outlet for sponsored content
  • Stations can increase their reach by including their social posts within their station apps. The attributions stays within the social page, but is accessed via the mobile app
  • Users can access social content via the mobile app or the web player
  • In addition to the station's social profiles, popular DJs and show hosts can include their social profiles
 

MONETIZE THE TOTAL AUDIENCE SOLUTION

The Total Audience Solution provides greater value to stations and advertisers than selling each channel on its own

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VALUE TO ADVERTISERS

An advertiser would prefer to buy the total audience over segmented buys with various reporting metrics. The whole audience solution has a greater value vs. the segmented parts. Advertisers can valuable data when they utilize interactive radio across all platforms.