WHY THEY WORK
ENHANCES THE USER EXPERIENCE
Clip's technology enables listener action, gives credit to radio stations, provides measurement and consumer action to advertisers and facilitates rich artist-fan engagement.
VALUE TO ADVERTISERS
Interactive radio changes the economics of radio
Clip SHIFTS dollars back to radio from the $5B lost to digital channels
Radio spots with interactive capabilities are selling at 15-25% premiums on current spot radio rates.
Clip INCREASES radio advertising revenue
Advertisers that left radio for digital are coming back - 50% of our revenue generated to date is from dormant or digital only advertisers.
Clip ACCESSES the rapidly growing digital/mobile ad revenue industry
Clip provides the only mobile platform tied to radio's reach, thus representing a new mobile channel. A channel that delivers: open rates at 2%-10% and engagement rates at 50%-80%.
CONSISTENT DELIVERY TO ANYONE, ANYWHERE, AT ANY TIME
Clip's technology delivers users the same rich experience regardless of how they're listening to the radio - whether it's broadcast, stream, mobile or web. Stations and advertisers benefit by gaining measurable results across all platforms.

BROADCAST:
Platform enables the interactivity of the broadcast - users can browse and interact with radio
Everything that listeners hear over the broadcast can be seen in their mobile app - music, contest, offers/ads, etc.
Captures 90% of the audience that tunes in via the broadcast
FM CHIP:
Platform enables the interactivity of the broadcast - users can browse and interact with radio
The FM chip allows listeners to tune into the broadcast from their mobile device without using any data and preserving battery life
When using the FM chip, listeners have the same experience as those tuning in via a car or home radio
MOBILE:
The app lives under the station's brand
Users can access the station via the stream or the FM Chip
Historical feed allows advertisements and on-air messaging to live beyond the broadcast
Users can browse radio
Social media integration allows users to stay connected to the station's social profiles
Real time data passed from user interactions to the station
WEB PLAYER:
Listeners can tune in while at work or on the go by pulling up the station web player on their desktop, tablet or mobile browser
Provides a consistent user experience
Music, offers, social media and more are displayed and easily accessed via a clean and responsive design
SOCIAL MEDIA:
Stations can monetize their social media feeds as one more outlet for sponsored content
Stations can increase their reach by including their social posts within the station apps. The attribution stays within the social page, but is accessed via the mobile app
Users can access social content via the mobile app or the web player
In addition to the station's social profiles, popular DJs and show hosts can include their social profiles