WHY THEY WORK

ENHANCES THE USER EXPERIENCE

Clip's technology enables listener action, gives credit to radio stations, provides measurement and consumer action to advertisers and facilitates rich artist-fan engagement.

VALUE TO ADVERTISERS

Interactive radio changes the economics of radio

Clip SHIFTS dollars back to radio from the $5B lost to digital channels

Radio spots with interactive capabilities are selling at 15-25% premiums on current spot radio rates.

Clip INCREASES radio advertising revenue

 

Advertisers that left radio for digital are coming back - 50% of our revenue generated to date is from dormant or digital only advertisers.

Clip ACCESSES the rapidly growing digital/mobile ad revenue industry


Clip provides the only mobile platform tied to radio's reach, thus representing a new mobile channel. A channel that delivers: open rates at 2%-10% and engagement rates at 50%-80%.

 

CONSISTENT DELIVERY TO ANYONE, ANYWHERE, AT ANY TIME

Clip's technology delivers users the same rich experience regardless of how they're listening to the radio - whether it's broadcast, stream, mobile or web. Stations and advertisers benefit by gaining measurable results across all platforms.

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BROADCAST:

  • Platform enables the interactivity of the broadcast - users can browse and interact with radio

  • Everything that listeners hear over the broadcast can be seen in their mobile app - music, contest, offers/ads, etc.

  • Captures 90% of the audience that tunes in via the broadcast

FM CHIP:

  • Platform enables the interactivity of the broadcast - users can browse and interact with radio

  • The FM chip allows listeners to tune into the broadcast from their mobile device without using any data and preserving battery life

  • When using the FM chip, listeners have the same experience as those tuning in via a car or home radio

MOBILE:

  • The app lives under the station's brand

  • Users can access the station via the stream or the FM Chip

  • Historical feed allows advertisements and on-air messaging to live beyond the broadcast

  • Users can browse radio

  • Social media integration allows users to stay connected to the station's social profiles

  • Real time data passed from user interactions to the station

WEB PLAYER:

  • Listeners can tune in while at work or on the go by pulling up the station web player on their desktop, tablet or mobile browser

  • Provides a consistent user experience

  • Music, offers, social media and more are displayed and easily accessed via a clean and responsive design

SOCIAL MEDIA:

  • Stations can monetize their social media feeds as one more outlet for sponsored content

  • Stations can increase their reach by including their social posts within the station apps. The attribution stays within the social page, but is accessed via the mobile app

  • Users can access social content via the mobile app or the web player

  • In addition to the station's social profiles, popular DJs and show hosts can include their social profiles